This was a nice little project that I’ve revisited. A good while ago I designed a pack for this client but wasn’t given a freehand and was strongly influenced by him. So recently I had some time on my hands and decided to give it another go. I redesigned the logo too and gave the packs a clean, crisp, contemporary feel which I think has come out well. I can now rest assured that I give the project the love it needed and should have had the first time around.